Who we are

Joanna Bown, Integral Coach

Live the Questions Now

I want to beg you as much as I can to be patient
Toward all that’s unsolved in your heart,
And to learn to love the questions themselves.
Like locked rooms,
Or like books that are written in a foreign tongue.

Do not seek the answers that cannot be given you,
Because you would not be able to live them,
And the point is to live everything.

Live the questions now,
Perhaps you will then, gradually,
Without noticing it,
Live along some distant day
Into the answer.

— Rainer Maria Rilke

Based in London, Joanna is a professional integral corporate coach through USA-based New Ventures West and the University of Cape Town, South Africa’s Graduate School of Business’ Centre for Coaching. She is PCC accredited through the International Coach Federation (ICF) with over 2,500 hours of coaching.

Joanna has been an accredited, executive coach for sixteen years and owns Distinctions Executive Coaching, offering coaching services to corporate executives, senior management and leadership teams and professional individuals working on strategic, leadership, relationship and life challenges and transitions. Her approach includes Integral Coaching, Leadership Development, Somatic Intelligence, Systemic Constellations for Business, Enneagram, and human behaviour creating meaning, ensuring that she remains current in the learning of these disciplines to maintain a depth of knowledge in her coaching.

Joanna worked in Corporate Banking with Citigroup, South Africa for ten years, four years as a Senior VP overseeing Multinational clients across industry sectors. She partly managed the Multinational business segment for CEEMEA from Brussels and London for some months, covering 16 industries across 38 countries. Her previous experience as a Vice President in international banking allows her to understand key issues in the corporate world and how they relate to a corporate client’s business environment.

Joanna is also a skilled networker and global connector. Her main driver lies in helping others in finding their own purpose and in expanding their Way of Being, to meet the global pace of change and what’s required of us all to live a purpose driven life today. Creating awareness, practising mindfulness, building a resilient, grounded inner self and developing one’s inner guide towards getting to the truth of who we are and what we want, are key building blocks towards achieving this.

She also does this through Channeling and helping others connect with their inner focus and truth, to mindfully adapt to the challenges of our changing world and to heal themselves and their relationships.

Developing emotional and spiritual resilience, through growing self awareness and taking the time for self reflection and intentional deliberation, so that we can expand attention patterns and deepen the inner conversation, towards a more mindful way of living.

Areas of Expertise:

  • Executive & Business 1:1 Coaching linked to the client’s business and organisational objectives, and personal goals
  • Team and Group coaching
  • Leadership development & management coaching, team coaching covering areas such as strategy & culture change; facilitation of coaching skills workshops
  • Accredited practitioner of Enneagram, MBTI & Hogan assessment tools
  • Leadership Embodiment Somatic Practice, Wendy Palmer
  • Systemic Constellations for use in Business Coaching
  • Assisting clients with personal and professional life transitions

An Integral Coaching Approach:

Joanna’s coaching incorporates practices and self observations covering the areas of  language, body and emotion, tailor made to the client’s requirements. She uses Systemic Constellations in one to one coaching, operating from her values of Presence, Awareness, Authenticity, and Purpose

Coaching Industry Experience:

Corporate & Investment Banking, Finance & Audit, Mining,   IT, Manufacturing, Engineering, Retail, Pharmaceuticals, Telecommunications, NGO’s

Associations & Partnerships:

  • Associate Coach to the Oxford Group, UK
  • Associate Coach to Sinemuris, Luxembourg
  • Associate to Global Coaching Group, Germany
  • Associate to Leadership Choices, Germany
  • Member of New Ventures West, USA: Integral Coaches
  • Centre for Coaching: ACC & PCC mentor

Professional Experience:

  • 10 years in Corporate Banking, Vice President, Citigroup South Africa & Europe

Coaching Professional Affiliations/Accreditations:

  • PCC certified Integral Coach through USA-based New Ventures West and the University of Cape Town Graduate School of Business’ Centre for Coaching, including Six Mastery Modules
  • Professional Certified Coach with the International Coach Federation with over 2500 hours of coaching
  • Enneagram practitioner, MBTI Level 1 & Hogan assessments practitioner
  • Level 1, 2 and Retreat training of Wendy Palmer’s Leadership Embodiment Somatic work
  • Systemic Constellations for Business Coaching with System Alive (Europe), basic & advanced training

Joanna Coaches:

C-level Executives and Director coaching, Senior Managers and Entrepreneurs

 Recent Clients:

Anglo American, SABMiller, Deloitte,  SES, Luxottica, Mercer, EBRD, Rabobank, Sanofi, Adidas, Bombardier, Canon, Genesis Oil and SAP.

   Recent Coaching Assignments:

  • Coach to Regional CEO managing 54 regional countries in global Telecoms & Communications industry. Coaching focused on Regional Leadership development, building a network & growing the multinational business across the continent.
  • Coach to an Executive Director of a global international bank. Coaching focused on developing a regional cash management business strategy and leadership development and resulted in a successful regional implementation and career promotion.


English (mother tongue), Afrikaans (conversational), intermediate Italian