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Distinctions Executive Coaching

Executive Coaching that Drives Clear Decisions, Stronger Teams & Measurable Results

Business Impact for Global Orgs

I’m Joanna, an ICF Master Certified Coach (MCC).

I work with senior leaders and executive teams, across commercial and corporate sized businesses, to navigate complexity, enhance strategic impact, and deliver sustained performance across geographies, time zones and cultures.

With 25 years of experience, I bring a calm, focused partnership that turns strategy into delivery. My approach is always tailored, practical and results-driven.

I coach CEOs, founders, MDs and C-suite teams to sharpen decision-making, align behaviours and accelerate results.

  • Enhance decision-making under pressure with clearer thinking, stronger EQ and resilience
  • Drive growth & innovation by refining leadership strategy and mindset
  • Strengthen executive presence, so conversations with boards and teams lead to action
Photo of Joanna Bown
ICF Master Certified Coach (MCC)
Chestnut Paes Enneagram Academy Certified Professional
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My Coaching Services

User icon 1:1 Executive Coaching

One-to-one coaching for CEOs and senior leaders to make better decisions faster and lead with calm confidence.

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User icon Executive Team Coaching

Coaching for your executive team to align on priorities, cut friction and turn strategy into delivery.

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User icon 1:1 Enneagram Coaching

Targeted coaching using the Enneagram to spot blind spots, build resilience and improve key relationships under pressure.

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User icon Enneagram Team Coaching

Workshops and follow-up that help teams understand each other, communicate clearly and deliver faster.

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The Distinctions Coaching Way

A confidential, outcome-led partnership that meets you where you are and moves you forward with momentum.

I draw on Develop EQ emotional intelligence work, because who we are is how we lead, and small shifts in self-awareness often change everything.

I’m also one of a small number of MCC coaches in the UK, and I work with six global associations to keep practice and standards high.

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Joanna is a fantastic coach. She helped me discover my blind spots and challenge my beliefs and assumptions that were getting in the way of being a better person, colleague and leader.

Joanna is patient, insightful, direct and honest. Her ability to both support and challenge has been invaluable. Working with Joanna was a true pleasure.”

Head of Compliance, Corporate Banking

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How it Works

30-minute chemistry chat (free)

We clarify goals, context, and fit. You’ll leave with an outline of focus areas and suggested cadence.

Proposal

You receive a written proposal covering the number of sessions, approach, schedule options, fees, and T&Cs (incl. cancellations/rescheduling).

Agreement

Simple e-signature to confirm scope, confidentiality, and logistics. The invoicing schedule is agreed here.

Outcome design

​Your coach drafts the coaching outcomes and programme. You review/confirm so we’re aligned on what success looks like.

Stakeholder alignment (recommended)

A short call with you, your line manager and/or HR to align expectations and success measures, and to confirm confidentiality boundaries.

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Her leadership development methods enabled me to gain a clearer understanding of my strengths and how to handle challenging situations.

Through her emphasis on behaviour, communication style, and self-awareness, I was able to enhance my effectiveness, utilising my strengths and personality to achieve greater impact.”

CTO, Venture Capital Finance Services

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Set up a Free Exploration Call

We'll chat about goals, context, and fit.