Prior to becoming a corporate coach, Joanna worked in investment banking with Citigroup for the most part as a Senior VP, overseeing multinational clients across a number of varied industry sectors. She also managed the international business segment for CEEMEA from Brussels and London, covering 16 industries across 38 countries. Her experience in international business and banking structures has proved an indispensable platform for relating to and understanding the variety of challenges facing her global clients. Joanna is an MCC accredited Master Level Coach with the International Coach Federation (ICF).

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As a coach, Joanna’s core motivation is to help clients identify real meaning and purpose in their roles, given the speed and pressures of their external working environments. She does this by enabling the client to shift their perspective – creating leadership self-awareness, building a resilient, grounded inner self, and supporting clients in self-observing and self-correcting any blind spots. In doing so, she aims to unearth latent leadership potential, and supports leaders in achieving their desired goals. She also looks at how the client represents him/herself, their life, habits, relationships, body awareness, and self-care, as well as the amount of attention and energy that is available for change.