What is executive coaching?

Executive coaching is a one-to-one, enabling relationship between a trained professional coach and a client in a business environment, with the aim of helping the executive become more competent and fulfilled in their career.

Who is it for?

The client is often a senior manager or board director who has accountability for complex decisions, and with a wide scope of impact on an organization. The focus of coaching is often therefore around organisational performance and the individual’s development within that organisation, but may also include a personal component.

Coaching works best to help individuals and teams to address specific issues. It provides professional and personal development appropriate for senior executives with little time for self-reflection – and is therefore particularly suitable for board level executives, CEOs and senior managers, helping them to focus on their business priorities whilst advancing their professional development goals.


Executive coaching is a skilful way to develop a leader’s self-awareness – to expand upon how they observe their world, and how their “way of being” affects their impact and influence as a leader.

For the client, the learning is experiential and they should be enabled to find their own solutions to their challenges as shifts in their perceptions begin to take place.

Above all, coaching should involve trust, respect and mutual freedom of expression between the coach and client.

Finding meaning

In our current competitive times, organisations are re-engineering themselves and often downsizing. Employees no longer stay with one organisation for their entire career and organisations do everything they can to retain their talent. Coaching is a way of working with people so that they become more competent and fulfilled in their careers – so they are able to contribute positively to their organisations and find meaning in what they do.

Integral Coaching

Distinctions Executive Coaching uses Integral Coaching  as its core methodology. Integral Coaching is about maintaining long term excellence in performance through self-correction and self-generation, and works on the basis that the individual is already filled with latent potential.

The coach is there to help the client uncover their own possibilities and find solutions by expanding the lens through which they see their own situation.

The Benefits of Executive Coaching to the individual:

  • Self-awareness, self-observation and self-correction of leadership behaviour on a sustainable basis
  • Improved leadership, teamwork and management
  • Improved executive impact, influence and performance
  • Better interpersonal skills and relationships
  • Increased flexibility in managing change environments, and handling conflict and stress
  • Identifying solutions to specific work related challenges

The Benefits of Executive Coaching to the Organisation:

  • Retain and engage talent in business leadership
  • Increase creativity in business and strategic planning
  • Develop greater commitment from Directors and Senior Managers, with improved team and staff management